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7     <title>Dave's Observations And Thoughts About Bad Management In Embedded
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14    
15     <p align="center"><b><font size="5">Dave's Observations And Thoughts About Bad
16     Management In Embedded Software Development</font></b></p>
17     <hr>
18     <p><b><u>Bookmarks</u></b></p>
19    
20     <ul>
21     <li><a href="#intro" target="_self">Introduction</a></li>
22     <li><a href="#what_achieve" target="_self">What Is One Trying To Achieve In A Software
23     Development?</a></li>
24     <li><a href="#perfdil_immat_man" target="_self">Performance Dilution By Technically Immature
25     Management</a></li>
26     <li><a href="#coevolution" target="_self">Co-Evolution</a></li>
27     <li><a href="#light_bulb_analogy" target="_self">The Light Bulb Analogy</a></li>
28     <li><a href="#emotional_manipulation" target="_self">Emotional Manipulation Of Employees</a></li>
29     <li><a href="#recognize_but_resist" target="_self">Recognizing Problems But Resisting
30     Solutions</a></li>
31     </ul>
32     <hr>
33     <p><b><u><a name="intro"></a>Introduction</u></b></p>
34    
35     <p>I (Dave Ashley) have become really cautious about which recruiters I deal
36     with, which employment interviews I consent to, and which job offers I accept.&nbsp;
37     Understandably, my caution comes from experience.</p>
38    
39     <p>Generally speaking, the management in the auto industry involved with the
40     development of small embedded systems is the <i>worst</i>
41     management I've seen anywhere.&nbsp; The general components of the poor
42     management performance and low-quality work environments are discussed at some length in
43     the following sections.</p>
44    
45     <p>Some might claim I have a <i>bad attitude</i>.&nbsp; Nothing could be further
46     from the truth.&nbsp; In most cases the key issue is an elusive quality that
47     I'll call <i>technical maturity</i>.&nbsp; Some people (specifically, the bad
48     supervisors and managers I've had the dishonor of working with) go their entire careers and never grasp
49     the essential nature of the technical and management problems they confront on a
50     daily basis.&nbsp; That <i>failure to technically mature</i> does not make these
51     individuals <i>morally</i> defective--it just makes them <i> technically</i>
52     defective.&nbsp; My desire to distance myself from such individuals doesn't come
53     from anti-social tendencies; but rather from the self-preservation
54     instinct.</p>
55    
56     <p>I'm very much reminded of a quote from one of the Superman movies where Lex
57     Luthor (Gene Hackman) <font size="6">(</font><img border="0" src="lex_luthor.jpg" align="absmiddle" hspace="5" vspace="5" width="53" height="73"><font size="6">)</font>
58     delivers a line something like, &quot;<i>Otis, why is it that some people can
59     read the list of ingredients on a chewing gum wrapper and unlock the secrets of
60     the universe while others can read `War and Peace' and come away thinking it is
61     a simple adventure novel?</i>&quot;.&nbsp; How true, Lex, how true!&nbsp; Some
62     people don't get it and won't <i> ever</i> get it.</p>
63    
64     <p>Much of the remainder of this page is devoted to observations about
65     management that has failed to technically mature.</p>
66    
67     <hr>
68     <p><b><u><a name="what_achieve"></a>What Is One Trying To Achieve In Software
69     Development?</u></b></p>
70     <p>Before slamming bad management for failing to <i>get it</i>, one should state
71     what it is that needs to be gotten.&nbsp; What is one trying to achieve in
72     software development?</p>
73    
74     <p>On the administrative side, the bare minimum that one is trying to achieve is
75     <i><b>administrative neatness</b></i>.&nbsp; In modern software development, neatness
76     is <i>not</i> neatly-labeled file folders and <i>Microsoft Word</i>®
77     documents with attractive cover pages and attractive headers and
78     footers.&nbsp; <i>Neatness</i> is a <b> comprehensive information management plan</b>
79     that:</p>
80    
81     <ul>
82     <li><b>Minimizes reliance on paper.</b>&nbsp; Treeware <i>is</i> necessary
83     sometimes.&nbsp; Personally, I've found that when I'm reviewing something
84     complex I <i>must</i> have it on paper.&nbsp; However, web-based databases
85     and paperless technologies are now the norm.</li>
86     <li><b>Addresses the needs and usage scenarios of everyone who participates in
87     the software development.</b>&nbsp; Everyone who participates in software
88     development or testing needs electronic resources to store their work
89     products.</li>
90     <li><b>Minimizes redundancy of information.</b>&nbsp; Although it is
91     impossible to eliminate information redundancy entirely, one must make a
92     best attempt.&nbsp; The <i>first</i> level of attempt is to have a <i>policy</i>
93     for where all product development information is stored: this prevents
94     unnecessary redundancy because all employees know where each type of
95     information should be stored.&nbsp; The <i>second</i> level of attempt is to
96     complement any policy weaknesses with tools that maintain information
97     consistency automatically.&nbsp; Unfortunately, most software development
98     organizations do not even make it to the first level of attempt.</li>
99     </ul>
100    
101     <p>On the human resources side, the bare minimum one is trying to achieve
102     is to <i><b>create the most rewarding experience for the top 10% of technical
103     contributors</b></i>.&nbsp; Not all engineers or employees contribute
104     equally.&nbsp; The 10% of engineers/employees that contribute the most
105     technically to product development tend to have unstable personalities (these
106     are the people you want to keep away from customers, for example).&nbsp; These
107     individuals tend to strive for technical excellence, and don't tolerate
108     environments that dilute their productivity.&nbsp; So, it makes sense for an
109     employer to try to create an environment free of performance obstacles so as to
110     be able to retain these individuals.</p>
111     <p>I'm not claiming that an employer needs to <i>identify</i> the top 10% of
112     technical contributors in order to be effective at retaining these
113     people.&nbsp;&nbsp;All that is necessary is to create an environment where those
114     who wish to perform can do so.</p>
115     <p>It may be difficult to for the reader to envision a scenario that creates a
116     low-quality experience for a solid technical contributor.&nbsp; A concrete
117     example is that &quot;coding standards&quot; example, which I present next in
118     the section <a href="#perfdil_immat_man" target="_self">Performance Dilution By Technically
119     Immature Management</a>.</p>
120     <hr>
121     <p><b><u><a name="perfdil_immat_man"></a>Performance Dilution By Technically
122     Immature Management</u></b></p>
123     <p>One phenomenon that drives away gifted engineers is <i>performance dilution
124     by technically immature management</i>.&nbsp; The nature of the phenomenon is
125     that management often doesn't understand the work or the nature of the work well
126     enough to make sound decisions; and some of the decisions (or failures to make
127     decisions) invariably lower the quality of life for engineers.&nbsp; The most
128     gifted engineers tend to have the strongest desire to contribute to the
129     company's productivity, and so these decisions tend to frustrate the most gifted
130     engineers into leaving the company.&nbsp; The net effect is to place an upper
131     limit on the caliber of employees the company can retain.</p>
132     <p>The phenomenon of differentially frustrating employees is also mentioned by
133     Colin Powell in his awesome presentation, <i>A Leadership Primer</i> (available <a href="powellonleadership.zip">here</a>
134     as a .ZIP'd PowerPoint presentation).&nbsp; The bottom line is that the most
135     productive employees are most sensitive to obstacles to their
136     productivity.&nbsp; The graphic below is from Powell's presentation.</p>
137     <p align="center"><img border="0" src="powell_01.gif" width="720" height="540"></p>
138     <p>One example from my own career is the issue of <i>coding standards</i>.&nbsp;
139     At one point in my career with a large company, I was given responsibility for
140     products that were politely called <i>legacy products</i>.&nbsp; <i>Legacy
141     products</i> was a euphemism for products that had been poorly-designed and
142     modified too many times.</p>
143     <p>Each file that I opened in these legacy products contained inconsistent
144     indentation and a mixture of space and tab characters (something that is
145     prohibited by most coding standards).&nbsp; Because 'C' functions in embedded
146     work can be quite lengthy, the net result is that I had to&nbsp;replace all tabs
147     with spaces and then manually indent about 10,000 lines of code.&nbsp; It was an
148     unpleasant experience.</p>
149     <p>During the experience, I discussed with my boss the need for coding standards
150     that prohibit tab characters in source files.&nbsp; He was unenthusiastic about
151     coding standards in general, and nothing ever got done.&nbsp; The net result was
152     sure to be that more source files with inconsistent indentation were coming my
153     way.</p>
154     <p>The general trend with bad management is:</p>
155     <ul>
156     <li>Engineers will suggest process, technical, or administrative improvements
157     to management.&nbsp; (Often, these suggestions come directly from situations
158     in the work place that are lowering the quality of life for engineers.)</li>
159     <li>The management will not be technically mature enough to understand the
160     merit of the suggestions and/or will be insensitive to the way in which the
161     current situation lowers the quality of work life for engineers.</li>
162     <li>The suggestions will not be implemented at all, or in a best case some of
163     the suggestions will be implemented (but always the suggestions--usually the
164     least strategically important ones--that are consistent with the technical
165     maturity of the management).</li>
166     <li>The most gifted engineers (who are usually more sensitive to the
167     frustration) leave the company.</li>
168     </ul>
169    
170     <hr>
171     <p><b><u><a name="coevolution"></a>Co-Evolution</u></b></p>
172     <p>One question I often ask myself is &quot;<i>How did things get so bad in
173     small embedded work?</i>&quot;.</p>
174     <p>I'm convinced that the answer lies in evolution and co-evolution.&nbsp; From
175     time to time, one may watch a nature special where in some dark cave with a
176     closed ecosystem, a species of blind fish has evolved.&nbsp; Blind fish can
177     exist in such an environment because they do not need to see.</p>
178     <p>Similarly, I'm convinced that the poor management skills abundant in small
179     embedded work come from the environment.&nbsp; Every project is small enough
180     that one can just keep throwing people at it and somehow the work will get done,
181     even without a design.&nbsp; Skill <i>is not</i> necessary.&nbsp; A large pool
182     of young energetic engineers who are easily deceived and manipulated <i>is</i>
183     necessary.</p>
184     <p>In projects of higher complexity, the same approach would fail miserably.</p>
185     <p><b>Q:</b>&nbsp; Why are the supervisors and managers of small embedded
186     software products so bad?</p>
187     <p><b>A:</b>&nbsp; Because they <i>can</i> be (the complexity of the product
188     allows it).&nbsp;</p>
189     <hr>
190     <p><b><u><a name="light_bulb_analogy"></a>The Light Bulb Analogy</u></b></p>
191     <p>&nbsp;</p>
192     <p>&nbsp;</p>
193     <hr>
194     <p><b><u><a name="emotional_manipulation"></a>Emotional Manipulation Of
195     Employees</u></b></p>
196     <p>&nbsp;</p>
197     <hr>
198     <p><b><u><a name="recognize_but_resist"></a>Recognizing Problems But Resisting
199     Solutions</u></b></p>
200     <p>&nbsp;</p>
201    
202     <hr>
203     <p align="center" style="margin-top: -2; margin-bottom: -1"><font size="1">Sound
204     credit:&nbsp; The <i>Austin Powers</i> series of films starring Mike Meyers.<br>
205     This
206     web page is maintained by <a href="mailto:dtashley@users.sourceforge.net">David
207     T. Ashley</a>.<br>$Header: /cvsroot/esrg/sfesrg/esrgweba/htdocs/authindiv/dtashley/bad_management/index.html,v 1.7 2003/05/10 00:28:43 dtashley Exp $</font></p>
208     <hr noshade size="5">
209    
210     </body>
211    
212     </html>

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